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  • bigcover

    Eye Candy by Kastor & Pollux

    As girl gangs go they don’t come much cooler. Riding the Toronto wave, meet Dani & Bianca, two young creatives fresh from the 6 who founded creative collective Kastor & Pollux (or #KPSQUAD if you wanna get real familiar). Besides being known for their surreal videos and creative eye, the blogging duo know how to […]

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    Lazy Oaf x Ragged Priest (Video)

    The wait is nearly over… Lazy Oaf x Ragged Priest collection launches in store 03/09/15, get your middle fingered mits on a pair first by coming to our in-store launch! Available online from Friday 04/09.

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    #LazyxRagged Launch Party

    The jeans of your dreams are about to materialise…don’t tell your mom! Looks like your Autumn just got a whole lot brighter, as we’re excited to announce our jeanius collaboration with fellow UK independent The Ragged Priest. Those highwaist hellraisers have been one of our faves for years, so we figured its about time we […]

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  • sign

    Follow the signs…with India.K

    “It’s my party and I’ll cry if I want to” said our new favourite Artist India K. Living and working in Queens New York, India has carved a rep online for creating the birthday banners you actually want to hang up. Exploring themes of longing, nostalgia and female self worth, each custom sign juxtaposes her […]

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    Lazy London with Snoochie Shy and Naomi Wong

    Amongst the endless queues, unbearable humidity (we hear you Monica) and overcrowded streets, sometimes it’s hard to appreciate the simple things in London. So in our latest editorial, photographer Naomi Wong teamed up with Snoochie Shy to capture London in its quieter, calmer state, homing in on everyday life; from its classic concrete architecture to […]

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  • lazy-oaf-x-refinery

    Lazy Oaf x The Refinery: Creative Workshops in Store

    Last Saturday the downstairs of our store turned into an episode of Art Attack as we hosted free creative workshops as part of Carnaby Street’s The Refinery event taking over independent shops in the area. First up was ceramic artist and illustrator Charlotte Mei who ran her popular Clay Club workshop inspiring attendees to turn […]

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  • katia-11

    Pastel Paris with Lazy Kat

    Photography by Cecy Young & Make-Up by Sarah GDS. With her candy coloured hair, cat obsession and cuddly toy collection, no one screams pastel power and kawaii cuteness more than french blogger Lazy Kat. So, this season, we headed to Kat’s Parisian apartment with photographer Cecy Young to shoot this seasons latest styles, meet her […]

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    Clay Club and Piñata Making Workshops In Store

    Want to be part of our lazy art club? Make sure you head down to our London store this Saturday 8th August, where we’ll be hosting a day of FREE creative workshops as part of Carnaby’s The Refinery event, celebrating the diverse and distinctive stores and brands in the Newburgh Quarter. We’re inviting ceramic artist […]

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    Not Very Active – Autumn ’15 Video

    Lazy by name, lazy by nature. Schools out for Autumn, so meet us by the bleachers for a game of athletic aesthetics… The new season welcomes nineties leisure inspired gym tees, pastel panelling and ironic embroidery. Girls can find creature comfort in the adorable Kitty Cat Sweater or chalky toned Rugby Jerseys. Whilst menswear plays […]

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    Things To Come – Autumn 15 Preview

    You asked and the pastel gods answered. The wait is nearly over as next week sees the launch of brand new items in store and online as part of our latest Autumn collection! For those that need their scratch itched NOW, we’ve made some temporary relief in the form of this 30 second preview video. […]

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    Lazy Oaf x Standon Calling Festival Giveaway

    Unless you’ve been living under a rock or avoiding social media / TV / radio for the past month, you’ll all know that festival season is in full swing so, to avoid any of you who haven’t got a ticket from getting FOMO, we’re giving you and a pal the chance to get a piece […]

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  • hongkong

    Hong Kong with Suki Wong

    Fancy some Summer inspiration fresh outta Hong Kong? We thought so ! Armed with a selection of her favourite graphic prints, the jetsetting club kid  Suki Wong shows us how to ace festival style her way. Rising in the East, and partying in the West. Ditch the wellies and military jackets and make way for […]

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    ✿ Cecy Young’s Asia Adventures ✿

    With her incredible eye for detail and unique approach to composition and colour, Cecy Young takes the sort of photographs we all dream of having in our personal photo albums (but will instead add to our Pinterest moodboards). Straight after shooting our Summer ’15 lookbook, Cecy swapped life in Paris for a 45 day trip across Asia photographing the candy coloured settings […]

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    ☼ Lazy Oaf Summer Sample ☼

    At last summer has arrived in London, and what better way to celebrate than stocking up some new Lazy Oaf at a cut of the price?! Join us on Saturday 13th June for the ultimate sample sale where you’ll find one-off pieces, dead stock, up to 75% off designs from current and previous seasons and prices […]

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    Stylist Edit… Hannah Grunden

    Is it a showroom, is a concept space, nope its a pastel paradise! This season we’re inviting our favourite young stylists to play dress up and edit a selection of our high summer garms. First up preview our soon to be released Little Sunny Bite prints with badass anime lover Hannah Grunden, the half-Korean Cali […]

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    Hollywood Hangouts by Lloyd Pursall

    Our favourite pond hopper Lloyd Pursall swapped the grey skies of Hackney for Hollywood with some 5-star-selects from our latest men’s and women’s Summer menu. Anyone for a diner date? ————- Photographer : Lloyd Pursall Models: Ryan Kelly, Kayla Blackmon Styling: Jasmine Chucuan Jewellery provided by Vidakush ————- Don’t be basic on the boulevard, shop the […]

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  • JUJU

    Jelly shoes by Jelly Gummies

    Tumblr is full of many deliciously weird animated gifs, but nothing has ever put us in a dizzy trance as much as the 3D gif paradise Jelly Gummies. The brainchild of oddbod designer Sam Lyon, each wobbly character is equal parts delicious, equal parts squirm. So who better to reimagine our new #JuJuxLazyOaf collection? Wibble […]

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    Bedroom Warrior

    Online lurking is a full time job, especially if you’re balancing witty retorts to someone who types ” 1st comment!1!! lol!! ” with a virtual life or death Mortal Kombat situation on the PlayStation… —————– Model : Louis Toledo —————– Protect your pixels by shopping the look at the bottom of the post!

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  • wibbly-wobbly-launch

    A Wibbly Wobbly Launch Party from Lazy Oaf & JuJu

    Last Thursday 7th May we invited all of you to enter our jelly dreams for the launch of our latest collab collection with UK label JuJu Footwear. Guests stepped into the store through our candy coloured balloon arch to be greeted with an array of ice cold summer drinks from Aperol, Abashiri Blue Beer that turned our tongues bright blue, älska […]

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    Making Jellies with JuJu

    Wibble wobble wibble wobble jelly shoes on a plate… But have you ever wondered how they got there? In case you missed the news earlier this week, this Thursday see’s us join forces with Northampton based shoemaker JuJu to create a high summer footwear collection so cute and pastel you’ll want to serve them with […]

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