• Autosave-File vom d-lab2/3 der AgfaPhoto GmbH
    24.9.2014

    Stroll In Southwark by Ysa Perez

    It’s been nearly 10 months since we last teamed up with photographer Ysa Pérez for the Oneman In Rochester editorial. Since then, Ysa has crossed the pond from NYC and is now a settled resident of South London. Armed with her trusty camera we figured there would be no better way to introduce Ysa to her […]

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  • ZEUM-cover
    22.9.2014

    Lazy Oaf x Zeum

    There’s a storm coming, and we secretly can’t wait. Our latest editorial inspired by the doom and gloom of the British coastline is giving us all kinds of washed up goth mermaid vibes. In collaboration with our creative crush Zeum Magazine,  photographer Hollie Fernando went breaking in her Winter boots along the pebbled beaches of West […]

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  • meetthereptiles_thumb
    18.9.2014

    Meet The Reptiles

    If you haven’t already seen our photoshoot or video, for our Mens Winter ’14 campaign we enlisted the help of some friends from the reptile and arachnid families… We thought it would be nice to don our specs and get a little educational so the .gif on the right tells you a little bit more […]

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  • MIDNIGHT_LIZARD_GIF_BLOG
    11.9.2014

    Lookbook Video : Midnight Lizard

    Our voodoo inspired Menswear gets brought to life with the help of some poisonous new friends … The Lazy Oaf Mens Winter ’14 collection releases online and in store today Thursday 11/09/14 ————————— Grooming: Tabby Casto Models :  Josh , Jelani, and Connie @AntiAgency Follow us on Instagram, Twitter and Facebook for more reptiles and […]

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  • HOUSE_PARTY_GIF_BLOG
    10.9.2014

    Lookbook Video : House Party

    Identical twins Ruth and May throw the weirdest house parties… Lazy Oafs Women’s Winter ’14 range releases online and in store from Thursday 11/09/14 ————————— Hair Styling: Ranelle Chapman; Make-up: Tabby Casto; glasses by STORY mfg. Follow us on Instagram, Twitter and Facebook to be the first to know when.

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  • GQ-SML-BLOG
    9.9.2014

    Winter ’14 Launch in Store | 20% off Style Night

    Would you like to be amongst the first people to see and own our brand new Winter ’14 men’s and women’s collections? Head to our London store this Thursday 11th September and you can do just that. Not only will you get to check out our latest designs but we’re also giving you 20% off […]

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  • BLOG-COVER
    5.9.2014

    Studio Tours : Fatties

    London’s fit to burst with street food start ups, burger shacks and pulled pork pop ups ! But one girl in town is stretching our imagination with some of the sweetest branding we’ve ever seen. We visited Chloe Timms in Fatties kitchen to learn first hand why its time confectionery got contemporary. Keep an eye […]

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  • ANTIcover
    2.9.2014

    Lazy Oaf Presents : Antimodel Nasha

    Continuing our love affair with the eccentric young models at London’s Anti Agency, today we profile Nash Somerville. Photographer Olivia Richardson shoots our sweater on skates, ‘cos we ain’t runnin for nothing… —————— I am… A fashion designer, soon to be releasing a very exciting accessories range in September! If I could wake up anywhere […]

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  • COVER
    28.8.2014

    Billie JD Porter

    Little makes us laugh as hard as today’s featured creative Billie JD Porter. We’ve been hooked on her shamelessly dry humour and sharp tongue for yonks, yet the writer and documentary makers only 22…say what! With teeth well and truly cut, establishing herself as one of the most ballsy interviewers out there, we excitedly turned […]

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  • NEWELECTRIC
    26.8.2014

    She’s Electric

    London based photographer Kim Jobson shoots our latest shirts brick by illustrated brick, emphasized with lashings of electric blue liner and a killer stare. Scroll through and see British suburbia get a dose of American symbolism, featuring our re-imagined dollar bill print, proudly stating “in food we trust”. Moolah, skrilla, lettuce, cheddar, whatever you want […]

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  • lazy_oaf_julia_updegraff_editorial_featimage
    22.8.2014

    Autumn In The Sunshine State

    Julia Updegraff is an 18 year old photographer based in Tampa, Florida. Working predominantly in film with a Yashica T4, her work often naturally encapsulates a strong youthful feel- capturing moments between friends that would otherwise be lost in the general haze of a forgotten party. With that in mind, we asked Julia to work […]

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  • lazy_oaf_autumn_in_store_feat
    21.8.2014

    Autumn At The Store

    Whether you’re a London local or have landed here on holiday from a distant land, a visit to our unique flagship store should be top of your list of things to do in our city… With two floors of Oaf inspired design, the store carries all of our latest collections as well as some fun […]

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    19.8.2014

    Photo Story : Block Party

    Modern life is filled with two things… computers and concrete, but trust in today’s featured photographer Lenara Choudhury to capture their best angle. Whilst exploring the Brutalist architecture of London’s Hayward Gallery we cemented our love for candy colours and clip art. Breaking up the grey with early Microsoft inspired icons and keyboard prints, life […]

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  • lazy_oaf_antiagency_rina_feat
    15.8.2014

    Lazy Oaf Presents: Antimodel Rina Sawayama

    After introducing you to Antimodel Rico last month, we’re back with a new face from the fast growing anti agency. Photographer Olivia Richardson continues to profile our favourite new models, and this month we find out more about Cambridge graduate Rina Sawayama. ——————— I am… A Cambridge graduate, singer and songwriter. If I could wake […]

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  • cover
    12.8.2014

    Photo Story : Trick of the eye

    Ever feel like you’re seeing double? Our latest hypnotic editorial from Bekah Campbell connects our abstract Autumn prints in perfect symmetry, with the help of two achingly cool brooklynites. Tripping around New York, Bekah’s tender double portraits fuse cyber space graphics with the cold reality of local factories and concrete stairwells. Déjà vu never looked so good… This […]

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  • COVER
    7.8.2014

    Studio Tours : Kyle Platts

    Here at Lazy Oaf HQ we’re a sucker for dark humour, thats why reigning king of all things gory Kyle Platts has captured our hearts, and spleens. Kyle’s meticulous eye for gross out satire with heaps of sinister subtexts would have even Beavis & Butthead drooling. With commisions from the likes of Vice, The New […]

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  • v2_lazy_oaf_simonas_berukstis_mens_FEATIMAGE
    6.8.2014

    Simonas Berukstis Editorial

    Simonas Berukstis is a Lithuanian born photographer who currently resides in North London having just graduated from London College of Fashion, with a degree in Fashion Photography. Taking an approach to his work with an attitude which is all about the overall vision – we asked Simonas to put together his talented and trustworthy team […]

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  • offthegrid_752__
    23.7.2014

    Autumn ’14 – Off The Grid (Video)

    Step off the grid and into our virtual reality with a preview of our Autumn’14 women’s collection featuring bad ideas and forgotten dreams. The collection is available online and in store from 25th July 2014. Track: POLIÇA – Wandering Star (Tropics Remix) Free download.

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  • mensthumb_752
    18.7.2014

    Autumn ’14 Behind The Scenes

    For Autumn ’14 we teamed up with photographer Harriet Turney alongside stylist Seetal Solanki to showcase our menswear collection with a group of hand picked London based up and coming models who have a creative twist. From 24/06/14 across our Instagram, Twitter and Facebook accounts we’ll be introducing you to the models featured, finding out […]

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  • SHADESZ-COVER
    15.7.2014

    Throwin’ Shades

    Blinded by the sunlight in our studio, it was about time we put our latest sunglasses in focus. The latest styles from Quay Eyewear are so scorching, we have no choice but to throw serious shade on our specs of yesteryear. This Summer we’ve a whole checklist of dynamic frames and features to lust after. […]

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