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    Lazy Oaf x Garfield Launch Event: Thursday 24th April

    If you follow our blog then you may well have spotted this video hinting at the exciting collaboration collection we have coming out this month. So today we’re very excited to reveal that we are teaming up with our favourite cartoon cat and the epitome of lazy, Garfield, who will be taking over a range of […]

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    Web Edit : Victoria Jin

    In between editing online magazine KNEON, co-ordinating shoots around the world and generally being the cutest little powerhouse we know, Victoria Jin found some time to share her online obsessions with us. With a passion for celebrating nature and wildlife on the most unnatural of platforms… the internet, we were interested to hear her digital […]

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    Lazy Oaf Magazine: Issue 3 Out Now

    If you weren’t able to attend our launch in store last week then fear not as today we’re very excited to release issue 3 of the Lazy Oaf Magazine online. Following the theme of ‘Doing Things Differently‘, the latest issue is our most content heavy to date featuring articles on some of our favourite people […]

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    Photo Story : Weird Summer

    We first noticed the dreamy work of Spanish photographer Hector Pozuelo over on his enviable Instagram . With a taste for the sun, we loaded up our suitcase with only the freshest slogan crop tops and got a little …weird. Shot predominantly inside, we were distracted by the cool white walls and serious camera collection […]

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    SS14 Magazine In Store Launch

    Last night saw us celebrate the launch of Issue 3 of our Lazy Oaf Magazine at our flagship London store, just off of Carnaby Street. Teaming up with La Grotta Ices and Rekorderlig Cider we decided after all the hard work the team put in to creating this issue, only the best ice cream (transported […]

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    Photo Story : Milagros with Mel Elbaz

    Bringing some Mexican flavour to East London’s infamous Columbia Road is our new favourite store Milagros. Nestled amongst the rainbow coloured surrounding doors and local galleries, Milagros (meaning ‘surprises’) offers a unique collection of handmade folk art and decorative products. If the sound of a minature Frida Kahlo shrine is enough to get you hot […]

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    Hello MellowHype – Summer ’14 Magazine Teaser

    Our Summer 14 Magazine see’s us head to America’s sun drenched West Coast to catch up with Odd Future members Left Brain and Hodgy Beats. Shot by LA based photographer Sarah Parker, the feature includes both a photoshoot with Left Brain and Hodgy Beats as well as an interview in which we find out what […]

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    Lazy Oaf SS14 Magazine Launch

    If you haven’t already paid a visit to our newly refreshed store in the heart of London’s Carnaby Street, our next party provides the perfect chance to catch up… Join us this Thursday 10th April from 6-8pm to celebrate the launch of our SS14 Magazine, at the Lazy Oaf store, 2 Ganton St, W1F 7QL. […]

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    Web Edit : Cocovan

    New wave addict Cocovan first caught our attention with the synthpop single “Mascara”, sounding like the glittering love child of Marina & The Diamonds and Aqua. Counting science fiction, Disney and theories on the cosmos as key inspirations, we were super excited to delve deeper into the lifestyle and cyber searches of our latest girl […]

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    Lazy Oaf – Soft Drank (Summer ’14)

    We took a break from shooting our Summer ’14 lookbook in Harajuk, Tokyo to slow down the pace with an authentic Japanese vending machine refreshment… ————— Film James Rees Model Dave Ross Music Pila – Move Real Slow Special Thanks Yoppy ————— Shop the Men’s Summer ’14 collection online here.

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    Lazy Oaf – Dirty Little Hoard (Summer ’14)

    We took a break from shooting our Summer ’14 lookbook in Tokyo to venture inside Harajuku’s Spiral Toy Store to discover one of the most amazing hoards of collectible toys we’ve ever seen, like a pastel rainbow paradise… —————- Film: James Rees Model: Ella Merryweather Music: No Cars – Zundoko Bushi Hair/MUA: Kiyo Special Thanks: […]

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    Studio Sweats … Matt Lain

    Today’s featured photographer Matt Lain provides the perfect anti-dote to Spring’s stereotypical blue skies and floral fashions. We hooked Matt up with some of our current staples for a straight up studio shoot, playing with composition and space to great effect. The sweatshirts are bold, the movements are brave and the look is baggy. Styling […]

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    WEB EDIT: Siobhan Bell

    Today’s Web Edit comes from London DJ Siobhan Bell. A cult favourite amongst the fashion crowd, Siobhan has become the go to girl for an early nineties mix TLC would be jealous of. This talent for meshing her favourite current rappers (Le1f, Mykki Blanco, Yung Lean to name a few) with throwback samples, has made […]

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    SS’14 Edit : How Two Live

    The sun has got its hat on, and our favourite Aussies are coming out to play! On a rare trip to London, the eccentric sisters from blogger bible How Two Live dropped by our Carnaby St. store to raid the rails and talk seasonal style. Jess and Stef Daddon are known for their creative approach to […]

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    Studio Tours Tokyo Special: Chika Takei 竹井 千佳

    Following on from our first Studio Tours: Tokyo Special in which we visited the home of artist and illustrator Bunny Bissoux we now return to Tokyo to visit the home and work space of Japanese born artist Chika Takei 竹井 千佳 of the Tokyo Illustrators Society. Born and raised in Japan, Chika now resides in […]

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    Summer Snapshot Previews – Womens

    Heads up girls ! Following on from this mornings Menswear print preview, its time to celebrate all things patterned and pastel. This Summer we embrace our childish side, with bubblegum pink hearts, wiggly doodles and minty fresh calculator fonts, reminiscent of our nineties stationary collection. Don’t worry we haven’t gone completely ice-cream soft on you, […]

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    Summer Snapshot Previews – Mens

    We’re gearing up towards the first of our Summer ’14 drops in the Oaf HQ. With the weather returning to it’s regular grey scheduling, we decided it was time to brighten things up a bit with a selection of images highlighting some of the products you can expect to see online and in store from […]

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    Lasagne For One…


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    Photo Story : Man Down by Nadine Ijewere

    When we asked East London native Nadine Ijewere to get busy with our Spring ’14 collection, it felt like a melting of minds. After discussing our shared passion for unisex styling , we grabbed our current menswear staples, and some tropic prints for good measure, then wasted no time getting down to the skate park. […]

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    Spring Spotlight; Tokyo Special – Alisa Ueno

    During part of our recent visit to Tokyo we hung out in the Fig & Viper studio with Alisa Ueno, a Tokyo native with an eye for design and passion for pastel.  Alisa picked her favourite products from our Spring ’14 collection and combined them with items from her very own Fig & Viper label […]

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