• AUSTRALIAN-POP-UP-2
    24.11.2014

    Lazy Oaf Pop-up Store in Australia

    This month we’re taking Lazy Oaf over 9,000 miles across the globe to open our first ever pop-up store in AUSTRALIA! Opening with a bang this Thursday 27th November, the pop-up space will takeover Sydney’s 17 Oxford Street, Paddington NSW and will be open daily until Saturday 13th December. Join our Australian friends in store from 10:00am-6:00pm on Mon, […]

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  • DJ_WILDPARTY_TOKYOAF_MIXARTWORK_animated_featimage
    21.11.2014

    DJ WILDPARTY ‘ Tokyoaf ‘ Mix

    Last week we enlisted the help of Tokyo based DJ WILDPARTY to curate the soundtrack for our Tokyo Takeover launch and it went down so well we thought it was only fair that we shared it online… The mix itself features a range of Japanese based producers and artists including, Tomggg (Tokyo), Avec Avec (Osaka) […]

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  • tokyo_takeover_blog_thumb
    18.11.2014

    Tokyo Takeover Launch Re-cap

    Konnichiwa! Thursday evening saw us launch our Tokyo Takeover; a pop up space dedicated to our love of Japan inside our very own Soho store! With Harajuku based brand Little Sunny Bite showcasing their AW14 collection in Europe for the very first time, exclusive limited edition prints from Tokyo based illustrators Chika Takei and Bunny […]

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  • yoppy_littlesunnybite_lazyoaf_featimage
    6.11.2014

    Little Sunny Bite Comes To London – Interview with Yoppy ♡

    Tokyo based womenswear label Little Sunny Bite is hard not to smile at. The ultra cute kawaii label has been making waves in the Shibuya fashion scene in the past year and once you’ve met the infectiously happy creative director Yoppy it’s not hard to see why. Having already worked on collections with the likes […]

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  • cover
    5.11.2014

    Here Kitty by Hector Pozuelo

    Looking for the purrfect faux fur addition to your Winter wardrobe? It’s behind you! Literally. We packed our Soft Kitty Rucksack full of pastel newness and set out to prove it’s never a bad idea wearing colour when its grey outside. Scroll down for cats, plaits and dreamy film edits… Check out more of Hector’s […]

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  • tokyo_takeover_thumb
    4.11.2014

    Tokyo Takeover Pop Up Space Launch

    To celebrate our brands love for Japanese culture and all things kawaii, this November we are holding a ‘Tokyo Takeover’, where we will be transforming the Lazy Oaf Store into the ultimate Japanese shopping experience. Teaming up with some of our favourite Tokyo friends, we will be showcasing original Japanese product including womenswear, menswear, artwork, […]

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  • Untitled-1
    3.11.2014

    Material Girl by Nadine Ijewere

    Proving Winter casuals can be bold and beautiful, fashion photographer Nadine Ijewere shows her sensitive side with this series of ‘made you look twice’ portraits, shot with FUGI XT1 . We seriously rate Nadine’s aesthetic, always celebrating her muse’s natural charms, and so well versed in the understated cool of a fabric backdrop or two. […]

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  • openingshot.jpg
    29.10.2014

    Thelonious Martin, Chicagos latest Wünderkid…

    Thelonious Martin is a music producer based in Chicago, IL- a city famed for it’s wind and endless supply of musical talent. It’s no surprise then that this 22 year old has already carved a fairly large name for himself in the hip-hop world. With his debut album Wünderkid set for release on December 2nd, […]

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  • HALLOCOVER
    27.10.2014

    Witching Hour by Iciar J. Carrasco

    No tricks, just treats from our latest editorial. Inspired by American Halloween celebrations we sent our photographer pal Iciar J Carrasco on a candy hunt, armed with our latest spook ready styles. Watch out for clown faces, googley eyes and skull face pendants, this is college kid grunge you can wear way past October 31st. […]

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  • cover
    24.10.2014

    Porky Prints : Illustration Auction

    To celebrate the launch of our all new capsule collection we said “What’s Up Doc” to some of our favourite young illustrators. Each artist was asked to re-imagine one of their favourite Looney Tunes personalities in their own unique aesthetic. We raided through early archive clips, toy collections, and revisited the holy grail of cartoonography… […]

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  • thatsallfolks_lazyoaf_thumbnail_752px
    22.10.2014

    Lazy Oaf – That’s All Folks (Video)

    Things get Topsy-turvy as we fall down a rabbit hole into a world of cartoon chaos for our forthcoming Looney Tunes collection. Available online and in store from 23/10/14. lazyoaf.com —————- Models: Charlie and Rina from Anti Agency. Hair & Make-up: Tabby Casto. Shhhh, secret song! Download Kero Kero Bonito – Flamingo – soundcloud.com/shhsecretsongs ✖ […]

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  • cover
    20.10.2014

    Carnaby Street Style

    Inspired by our London store’s intriguing surroundings we went on a street style mission with our friends Martin D Barker and Lindsay Lowrie. The photographer & stylist team prove why they’re purveyors of all things next level cool, using Carnaby Street’s gloomy architecture as accents to our shamlessly colourful Winter collection. Time to snuggle up […]

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  • THAT'S-ALL-FOLKS-TITLE
    16.10.2014

    That’s All Folks: Collection Preview

    Last week we hinted that something special was on its way with the help of a floppy eared bunny and with just 7 days until the collection arrives, today we’re giving you a sneak preview of w-w-w-what’s to come! Following on from our Lazy Oaf x Looney Tunes collaboration in 2013, this winter we have once […]

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  • looneytunes_lazyoaf_thumbnail
    9.10.2014

    That’s All Folks…

    What’s up doc? Lazy Oaf x Looney Tunes capsule collection coming soon. Join us on 23/10/14 at lazyoaf.com —————————————————— That’s all Folks…..  

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  • COVER
    8.10.2014

    Virtual Reality with #CHARLIZABETHKUCHTA

    Queens of Instagram & Tumblr  Elizabeth Jane Bishop, Charlie Barker and Joanna Kuchta know a thing or two about style slaying. So on a recent trip to our Carnaby Street store we insisted on picking the “mom’s” brains on all things webby! We could eat glitter and talk emoj-ional all day, but we figured this […]

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  • TITLEBLOG
    2.10.2014

    Studio Tour : Blast Skates

    Bridging the gap between collectible art and the London skate community, independent label Blast Skates have one simple mission… to make you smile. We sent our Menswear Design Assistant Jake down to founder Matthew Bromley’s Brixton studio to discuss board graphics, pinata parties and favourite skate spots… So where did your ties with skate culture […]

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  • CEREALISM
    1.10.2014

    Cerealism by Simonas Berukstis

    Following on from our men’s editorial feature for autumn, this winter we have once again teamed up with photographer Simonas Berukstis, this time turning his attention to our latest women’s styles. Focussing on this seasons playful prints, this effortlessly animated shoot offers some unique styling options for the months ahead teaming our tees with layered […]

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  • Autosave-File vom d-lab2/3 der AgfaPhoto GmbH
    24.9.2014

    Stroll In Southwark by Ysa Perez

    It’s been nearly 10 months since we last teamed up with photographer Ysa Pérez for the Oneman In Rochester editorial. Since then, Ysa has crossed the pond from NYC and is now a settled resident of South London. Armed with her trusty camera we figured there would be no better way to introduce Ysa to her […]

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  • ZEUM-cover
    22.9.2014

    Lazy Oaf x Zeum

    There’s a storm coming, and we secretly can’t wait. Our latest editorial inspired by the doom and gloom of the British coastline is giving us all kinds of washed up goth mermaid vibes. In collaboration with our creative crush Zeum Magazine,  photographer Hollie Fernando went breaking in her Winter boots along the pebbled beaches of West […]

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  • meetthereptiles_thumb
    18.9.2014

    Meet The Reptiles

    If you haven’t already seen our photoshoot or video, for our Mens Winter ’14 campaign we enlisted the help of some friends from the reptile and arachnid families… We thought it would be nice to don our specs and get a little educational so the .gif on the right tells you a little bit more […]

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