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    Behind The Scenes on some Spring 15 New Shit (Video)

    We took our camera down to our Spring ’15 web shoot so you could get a sneak peek at some items available in our latest collection releasing 05/02/15. Fancy winning some new shit for your wardrobe? Head over here to find out more…. Song; Danny L Harle – Broken Flowers

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    New Shit ! – Spring Competition

    Here at the Oaf HQ we’re ready to give winter the middle finger and we guessed you might be feeling the same… Well, what better way to welcome in the new season than with a competition for both men and women to win 1 of your favourite pieces from our newest collection!?… Well how about […]

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    Deep In The Cali Wasteland (Shot by Lloyd Pursall)

    Continuing with our Los Angeles based content shot by London based photographer Lloyd Pursall, our third and final editorial shoot follows up from a Downtown Downpour to the sweltering dry desert wasteland of Californi-ay. Featuring a combination of current product and items from our forthcoming mens Spring collection, keep your eyes pealed for our Void […]

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    Spring Cleaning

    People, its time. Today we air out those January blues with a fresh dollop of red, pink and mint. Us busy bodies here at Oaf studios welcome you to the colour cult, feast your hungry eyes on all the newness! Our new seasons fresher than you aesthetics draw inspo from “subverted suburbia”, mixing pop graphics […]

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    2014 has been a top year for us! We hung out with robots in Tokyo, opened a pop-up store in Sydney, gave our shop a shiny new refit and teamed up with our favourite lazy cat Garfield. Here’s a round up of the best bits… This year we celebrated our love and obsession with Japan by […]

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    Downtown Downpour with Sean Lyles

    Following our recent Midcity With Anwar Carrots feature we continue with our series of Los Angeles based content shot by photographer Lloyd Pursall. This time round we head Downtown with an old friend; Sean Lyles where in a rare instance the famed city of sun is hit by an extreme downpour, looks like Lloyd brought […]

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    Midcity with Anwar Carrots (Interview / Editorial)

    “Rapping as I’m mocking deaf rock stars, Wearing synthetic wigs made of Anwar’s dreadlocks”. Like 72 million others, you’ve probably heard of LA’s Anwar Carrots before. He’s a friend of Tyler The Creator and a known face in Holywood’s Fairfax scene, but what many don’t know is that Anwar himself has carved out a fairly […]

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    Meet The Cereal Killers (Interview with Shoreditch’s New Cereal Cafe)

    When us Oafs get the munchies, we like a side order of snap crackle and pop! So we couldn’t resist bonding over Brekkie with East London’s latest food venture, the Cereal Killer Cafe. Twin brothers Alan and Gary Keery have dedicated serious time and energy (supplied by Ready Brek obvi) to creating the UK’s first […]

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    Meadow Dreams; Sita Abellán by Ysa Pérez

    London has sharply entered it’s noticeably colder hours, the mornings are crisp and the evenings dark. The smell of freshly cut grass and thousands of beautifully organic flora may feel like a hazy meadow dream a million miles away but we can dream, can we not? Model: Sita Abellán Photographer: Ysa Pérez —————— Click here […]

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    Cosy Club

    Its Winter, we feel ya’, you wanna be indoors. So who better to hang out with on a chilly day then our girl Anna Ryon. Half Japanese, half American and living in London, the Tumblr muse is practically an embodiment of everything we love! We warmed up in a local church hall , layering our […]

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    Studio Tours: Laura Gee

    We discovered Nottingham born, London based illustrator Laura Gee when we attended her exhibition at Lik & Neon last winter and have been hooked on her animal illustrations and offensives captions ever since! To celebrate Lazy Oaf being the newest stockist of her range of cushions and prints including our favourite, the ‘My Friend‘ collie dog design, […]

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    Studio Sample Sale on Saturday 6th December

    Are you looking for your next big bargain deal after all the Black Friday fun? Want to get your hands on some one-off Lazy Oaf designs at discounted prices? Make sure you come along to our latest Sample Sale happening below our London studios this Saturday 6th December. With 75% off designs from current collections including […]

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    Lazy Oaf Pop-up Store in Australia

    This month we’re taking Lazy Oaf over 9,000 miles across the globe to open our first ever pop-up store in AUSTRALIA! Opening with a bang this Thursday 27th November, the pop-up space will takeover Sydney’s 17 Oxford Street, Paddington NSW and will be open daily until Saturday 13th December. Join our Australian friends in store from 10:00am-6:00pm on Mon, […]

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    DJ WILDPARTY ‘ Tokyoaf ‘ Mix

    Last week we enlisted the help of Tokyo based DJ WILDPARTY to curate the soundtrack for our Tokyo Takeover launch and it went down so well we thought it was only fair that we shared it online… The mix itself features a range of Japanese based producers and artists including, Tomggg (Tokyo), Avec Avec (Osaka) […]

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    Tokyo Takeover Launch Re-cap

    Konnichiwa! Thursday evening saw us launch our Tokyo Takeover; a pop up space dedicated to our love of Japan inside our very own Soho store! With Harajuku based brand Little Sunny Bite showcasing their AW14 collection in Europe for the very first time, exclusive limited edition prints from Tokyo based illustrators Chika Takei and Bunny […]

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    Little Sunny Bite Comes To London – Interview with Yoppy ♡

    Tokyo based womenswear label Little Sunny Bite is hard not to smile at. The ultra cute kawaii label has been making waves in the Shibuya fashion scene in the past year and once you’ve met the infectiously happy creative director Yoppy it’s not hard to see why. Having already worked on collections with the likes […]

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    Here Kitty by Hector Pozuelo

    Looking for the purrfect faux fur addition to your Winter wardrobe? It’s behind you! Literally. We packed our Soft Kitty Rucksack full of pastel newness and set out to prove it’s never a bad idea wearing colour when its grey outside. Scroll down for cats, plaits and dreamy film edits… Check out more of Hector’s […]

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    Tokyo Takeover Pop Up Space Launch

    To celebrate our brands love for Japanese culture and all things kawaii, this November we are holding a ‘Tokyo Takeover’, where we will be transforming the Lazy Oaf Store into the ultimate Japanese shopping experience. Teaming up with some of our favourite Tokyo friends, we will be showcasing original Japanese product including womenswear, menswear, artwork, […]

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    Material Girl by Nadine Ijewere

    Proving Winter casuals can be bold and beautiful, fashion photographer Nadine Ijewere shows her sensitive side with this series of ‘made you look twice’ portraits, shot with FUGI XT1 . We seriously rate Nadine’s aesthetic, always celebrating her muse’s natural charms, and so well versed in the understated cool of a fabric backdrop or two. […]

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    Thelonious Martin, Chicagos latest Wünderkid…

    Thelonious Martin is a music producer based in Chicago, IL- a city famed for it’s wind and endless supply of musical talent. It’s no surprise then that this 22 year old has already carved a fairly large name for himself in the hip-hop world. With his debut album Wünderkid set for release on December 2nd, […]

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