Billie JD Porter

    Little makes us laugh as hard as today’s featured creative Billie JD Porter. We’ve been hooked on her shamelessly dry humour and sharp tongue for yonks, yet the writer and documentary makers only 22…say what! With teeth well and truly cut, establishing herself as one of the most ballsy interviewers out there, we excitedly turned […]

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    She’s Electric

    London based photographer Kim Jobson shoots our latest shirts brick by illustrated brick, emphasized with lashings of electric blue liner and a killer stare. Scroll through and see British suburbia get a dose of American symbolism, featuring our re-imagined dollar bill print, proudly stating “in food we trust”. Moolah, skrilla, lettuce, cheddar, whatever you want […]

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    Autumn In The Sunshine State

    Julia Updegraff is an 18 year old photographer based in Tampa, Florida. Working predominantly in film with a Yashica T4, her work often naturally encapsulates a strong youthful feel- capturing moments between friends that would otherwise be lost in the general haze of a forgotten party. With that in mind, we asked Julia to work […]

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    Autumn At The Store

    Whether you’re a London local or have landed here on holiday from a distant land, a visit to our unique flagship store should be top of your list of things to do in our city… With two floors of Oaf inspired design, the store carries all of our latest collections as well as some fun […]

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    Photo Story : Block Party

    Modern life is filled with two things… computers and concrete, but trust in today’s featured photographer Lenara Choudhury to capture their best angle. Whilst exploring the Brutalist architecture of London’s Hayward Gallery we cemented our love for candy colours and clip art. Breaking up the grey with early Microsoft inspired icons and keyboard prints, life […]

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    Lazy Oaf Presents: Antimodel Rina Sawayama

    After introducing you to Antimodel Rico last month, we’re back with a new face from the fast growing anti agency. Photographer Olivia Richardson continues to profile our favourite new models, and this month we find out more about Cambridge graduate Rina Sawayama. ——————— I am… A Cambridge graduate, singer and songwriter. If I could wake […]

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    Photo Story : Trick of the eye

    Ever feel like you’re seeing double? Our latest hypnotic editorial from Bekah Campbell connects our abstract Autumn prints in perfect symmetry, with the help of two achingly cool brooklynites. Tripping around New York, Bekah’s tender double portraits fuse cyber space graphics with the cold reality of local factories and concrete stairwells. Déjà vu never looked so good… This […]

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    Studio Tours : Kyle Platts

    Here at Lazy Oaf HQ we’re a sucker for dark humour, thats why reigning king of all things gory Kyle Platts has captured our hearts, and spleens. Kyle’s meticulous eye for gross out satire with heaps of sinister subtexts would have even Beavis & Butthead drooling. With commisions from the likes of Vice, The New […]

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    Simonas Berukstis Editorial

    Simonas Berukstis is a Lithuanian born photographer who currently resides in North London having just graduated from London College of Fashion, with a degree in Fashion Photography. Taking an approach to his work with an attitude which is all about the overall vision – we asked Simonas to put together his talented and trustworthy team […]

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    Autumn ’14 – Off The Grid (Video)

    Step off the grid and into our virtual reality with a preview of our Autumn’14 women’s collection featuring bad ideas and forgotten dreams. The collection is available online and in store from 25th July 2014. Track: POLIÇA – Wandering Star (Tropics Remix) Free download.

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    Autumn ’14 Behind The Scenes

    For Autumn ’14 we teamed up with photographer Harriet Turney alongside stylist Seetal Solanki to showcase our menswear collection with a group of hand picked London based up and coming models who have a creative twist. From 24/06/14 across our Instagram, Twitter and Facebook accounts we’ll be introducing you to the models featured, finding out […]

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    Throwin’ Shades

    Blinded by the sunlight in our studio, it was about time we put our latest sunglasses in focus. The latest styles from Quay Eyewear are so scorching, we have no choice but to throw serious shade on our specs of yesteryear. This Summer we’ve a whole checklist of dynamic frames and features to lust after. […]

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    Lazy Oaf Presents: Antimodel Rico

    For our latest blog series, we are teaming up with East London model agency Anti-Agency and photographer Olivia Richardson to profile our favourite new faces wearing their favourite Lazy Oaf designs. Unlike your typical model agency, Anti-Agency focus on hand selecting their models not only based on their unique appearance but also on their personality, individual […]

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    Space Heroes

    Our Space Oddity collection was inspired by a whole nebula of characters and film references. So today we asked the alien obsessed staff at our Studio HQ to share their fondest memories of the TV & film world’s depiction of space. Whether its dystopian adventures with Blade Runner’s fembot Rachel , retro appreciation for classics […]

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    Sale Rail

    Summer undeniably means three big words beginning with an S… Sun, Sea, and Sales ! Sometimes bagging a bargain can be an overwhelming exploit, with so much choice on offer we’re here to help refine your sale savvy tastebuds. Scroll through our girl friendly edit of our current SS14 sale and get inspired. Today we’re […]

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    Closer Look: Spacesuit Sweatshirt

    Today we’re putting our Spacesuit Sweatshirt under the camera to highlight some of it’s galactic friendly detailing. Originally inspired by early Russian cosmonaut suits, the design team in the Oaf HQ have ensured the sweatshirt retains some of the original aesthetics that can be found in early Orlan suit examples. The raised blue banding on […]

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    Space Oddity Special: Star Gazing by Javier Castán

    To celebrate the recent landing of our Space Oddity range, we teamed up with spanish photographer Javier Castán who captured the collection at sunset. Sneaking into the leafy park of London’s Greenwich Observatory at the height of dusk, the shoot highlights our latest menswear designs styled by by Ahida Agirre on our star gazing couple. Check out more […]

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    Personal Space : Illustration Special

    Having sent our in house design team on a journey into the deepest depths of the milky way to bring you a capsule collection, that is quite literally out of this world, we figured it was time to share our personal space.  So we asked some of our favourite local creatives to shed light on […]

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    Closer Look : Fox Tail Clutch Bag

    When boarding a first class rocket to the moon, what hand luggage will the aliens deem appropriate? Oh only the most cybertastic carry on ever. Earthlings we present to you the Fox Tail Clutch, buckle up, this ones a monster… Rounding off our limited edition Space Oddity collection, our first ever clutch pays ode to B-movie glamour puss Barbarella. […]

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    Photo Story : Nothing Special

    Simple pleasures today , courtesy of recent photography grad Francesca Jane Allen. You can call her Frenchie. Francesca’s tender improvised portraits use the approach by girls for girls, evoking memories of  teenage suburbia and muggy summer nights spent in fields with friends . Preferring to street cast and document her model’s real habits and raw […]

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