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22.09.2014

Lazy Oaf x Zeum

There’s a storm coming, and we secretly can’t wait. Our latest editorial inspired by the doom and gloom of the British coastline is giving us all kinds of washed up goth mermaid vibes.

In collaboration with our creative crush Zeum Magazine,  photographer Hollie Fernando went breaking in her Winter boots along the pebbled beaches of West Wittering, to exclusively shoot our upcoming sweats and slogan tees. Fishnets, salty sea hair and that puffer jacket hint to a new wave of grunge styling. See the full video editorial in all its haunting glory here. Time to practice our rock skimming….

Drop 2 of our Winter collection launches this Thursday 25th September, to see it first sign up to our newsletter or follow our Instagram .

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Photographer: Hollie Fernando
Stylist : Cassie Walker
MUA : Erin Kristensen
Video : Sam Taylor
Model Phoebe @ Premier

Get the look

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