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March 31, 2008
Swanky Swishness

Yay! Our Kingly Court store has re-opened and it looks swanky! It's been three weeks in the making and after lots of paint and hard work from our amazing builder liam and sean we opened our doors on Thursday for an evening of fun, beards, frolics and cider.

Before the makeover the store was looking a little shabby and needed a lick of paint and new lease of life. We decided to go all out and do it in style. We deigned new units and shelving and I got carried away with a set of shelves that make a face (with a bow tie). I had my heart set on some perspex light up letters too, which almost financially crippled me, but they are worth it.

Ta Da! This is the final result! Check the lights, woo woo.

All us Oafs have been working real hard up till the very last second before opening, no time for sit downs. Zoe and her magic skills got some lazy oaf creations into 3d format by plushing her heart out. We had wolf heads, monster arms, rainbow raindrops, dismembered limbs and an amazing new curtain for the changing room!

we also had a selection of some choice tee's from the new collection not available anywhere until the end of April!

The dismembered limbs filled the windows including a wolf leg wearing a sports sock and loafer combination.

We had pink felt as blood...yum!


The wolf heads model our range of sunglasses in store. Each one has a name, from top left: Arthur, Crazy Stu, Ac Slater, Daz, Barbera and Neil. They all have history too! Daz and Neil work in IT and drive a fiat punto with go faster stripes round Bracknell center point on tuesday evenings. I could go on, and on...

I freaking love these so much, if only i could marry inanimate objects. We could have baby letters.

I also went and had these super duper Lazy Oaf mirrors made!

We opened at 6pm on Thursday evening and by 4.30 there was a que outside! By 5.45 it streched pretty far. Which made me feel a bit sick with nerves and worry.

We handed out some of our Lazy Oaf cut out beards to the people in the que, so they had something to stroke whilst waiting for the doors to open.

Once the doors opened it was mayhem! People snapped up our new goodies and modeled some pretty amazing beards and came wearing some lazy oaf tee's and sweats!


We had a huge amount of cupcakes all decorated with moustaches and beards which seemed to go down a treat! Big thanks to my Mum and dad who made them!

The theme for the evening was of course Bearderama, we asked people to come wearing a beard of sorts, and we certainly weren't let down! Thanks to everyone who came down that eveing, we had a ball and hope you did too.
Check out our favourite beardie weirdies! The best one wins £50 worth of goodies, but I think we will have to have a few runners up!










I have to say a massive thank you to all the Oaf's at Oaf towers, Sarah, Katie, Zoe, Alex, Zena and Shevonne. You all worked super hard ! Big thanks to Liam who made what started off as an idea in a cardboard box a reality. And last and not least big whoops of thanks to the Oaf Folks for all the manouvering and calming me down.
Check out the new look store at Kingly Court, Carnaby street. We are open Mon-Sat 11am-7pm and Sun 12pm-6pm.
Lazy Oaf xx
Posted by Gemma at 05:35 PM
March 18, 2008
The grand opening!

Beardarama
27th March 2008
6pm-9pm
Lazy Oaf, Ground Floor,
Kingly Court, Carnaby Street
On Thursday 27th March, We are having a grand re-opening of the lazy oaf shop doors to reveal a brand new shiny look, and to celebrate we would like to invite you to our follicle-y themed launch party, ‘The Beardarama’ at the Kingly Court store on the 27th of March from 6pm-9pm.
To help convince your little feet to come on down we have special goodie bags worth £35 for the first 20 people through the doors, and stick on facial hair for everyone. This will also be the first chance to get your hands on the new Lazy Oaf Spring/Summer collection, and we are offering shoppers a 20% discount between 6pm & 9pm.

We can't stop there either we will also be baking like a demon and have moustache cakes and complementary beverages to tease your thirsty, hungry palettes.
Most importantly we have a 'best beard' competition, be it real or fake we have a grand prize (worth £50) for the most spectacular and inspired entries on the night!
If you can't be bothered we will give you are own cut out and keep beard and take pics which we will post on the blog!
If you have never been to our store or want to know where it is click here for a map.
We really hope to see your lovely hairy faces there!
the nearest tubes are;
oxford circus
or
Piccadilly Circus
love peace and hair grease
Lazy Oaf x
Posted by Gemma at 02:46 PM
March 06, 2008
SUPER 7 DAY LAZY OAF SALE POP UP SHOP LONDON!!
Lazy Oaf Sale Extravaganza!

The Lazy Oaf shop in Kingly Court has been looking a little shabby of late, so we decided it was high time we had a bit of a makeover, therefore the shop is gonna be shut for a week or so…
But while we have a makeover, your wardrobe can too, as we are moving into a temporary shop down Ganton Street, a mere hop, skip and a jump away from Kingly Court.
This will be no normal shop though- Oh no! This is our super dooper bargainous sale extravaganza pop-up shop where you will most certainly be overcome by cheap thrills galore!
Most of the tees will be priced at £10 or …wait for it… 3 t-shirts for a teeny tiny amount of £20. Lovely.
Sweatshirts will be reduced down to £20 and polo-shirts, £15. Mmmm, nice.
So, everything MUST go, as we need to make room for lots more yummy stuff when the brand new, fresh and spangly shop re-opens. WE CANNOT WAIT!
The sale shop opens at Number 2, Ganton Street (see map) on Saturday 8th March at 12 noon for 7 days, 11am-7pm. See you there with your purse, ready for frenzied shopping!

Please note this sale is in-store only, as we treated all you internet peeps to a mucho reduced sale the other week!
Posted by Gemma at 01:28 PM
March 03, 2008
Pimp My Pump on sale!

It seems forever ago that we pimped, panicked and prepared for the Pimp My Pump exhibition launch in London. But after their tour they are finally back in London and are now available to buy online but only until the end of March so Hurry Hurry.
Andy Forshaw’s beautifully doodled pumps attracted lots of admirers, along with our favourite Dan Has Potential geometric-crazy plimmies. We also have fantastic pumps by the very talented peeps such as Adrian Johnson, Luke Best, Ian Stevenson, My Paper Crane, Kate Moross and Jon Burgerman.
All the pumps are entirely one-off, and once they’ve sold, they’re gone for good, so don’t hang about! Each pair is also only available in one size, so please check that they are your size.
These have all been pimped using materials that aren't necessarily going to stand the test of time, materials such as felt, pen and paper, will obviously not like to go near water and extreme weather conditions.
ALternatively to get your creative juices flowing, you can buy your own pair of white canvas pumps with 3 felt pens for a mere £12.50, and do it yourself. Brill.

Posted by Gemma at 12:18 PM














