• AIMEE-AUTUMN
    27.8.2013

    Autum ’13 Staff Picks: Aimee

    Now that the Autumn ’13 Collection is all online, over the next fortnight we are going to be filling you in on the designs that the Lazy Oaf team will be wearing this season. This is also your chance to find out a bit more about the brains behind the brand. To kick start this […]

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  • MIXTAPE-FRIDAY-MORGAN
    23.8.2013

    Mixtape Friday: Volume 3

    Welcome to this months installment of the Lazy Oaf Mixtape where members of the team compile a special playlist to suit the mood of the month. This month we got music maker and drummer for Tropics, Morgan Hislop to put together something special for us. Titled the Midnight Mischief Mixtape, Morgan has put together a […]

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  • flamingo discount
    23.8.2013

    20% Off Bank Holiday Weekend

    To celebrate this much anticipated three day bank holiday weekend we’re giving you 20% off EVERYTHING online AND in store right up until 10am on Tuesday 27th August. All you have to do to claim your 20% discount is type our special code weirdo into the discount/coupon section when you check out. The 20% off […]

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  • IN-THE-MORNING-6
    21.8.2013

    In the Press: Sport and Street Magazine

    Our complete women’s Autumn ’13 Collection is online now and today we want to show you this In The Morning photo shoot featuring key autumn designs from issue 69 of Sports and Street Magazine. We now want to go home, plait our hair and paint our eyes in neon colours. Photography by Sylvain Homo; Styling […]

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  • SEE-YOU-LATE
    20.8.2013

    See You Next Tuesday: Frankfurters, Mermen and Lion-dogs

    Welcome to this weeks latest instalment of See You Next Tuesday where the Lazy Oaf team fill you in on the things that have caught our eye or got us talking in the office over the past 7 days. This week we have been feeling sorry for the guy dressed as Pluto, mistaking legs for […]

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  • OAF LICENSE 22
    19.8.2013

    Lazy Oaf Presents: The Oaf License

    Last Thursday, for one night only, the Lazy Oaf team transformed our Ganton Street Store into a newsagents aptly titled ‘The Oaf License‘ to celebrate the second drop of our women’s autumn collection. Getting handy with paper, cardboard and a pair of scissors, Dee and Emily handcrafted giant chocolate bars and customised cans and bottles […]

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  • geoff breats
    17.8.2013

    Competition: Potty Mouth

    This month we are putting together issue 2 of the Lazy Oaf Magazine and we want you to be involved. We love going to the pub and drinking too much gin and as a result we often find ourselves scrawling our feelings on the cubical door or just some immature smut. Usually smut. This got […]

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  • YOUREBORING
    14.8.2013

    Autumn ’13 Film: You’re Boring

    Drop two of our Autumn ’13 Women’s Collection hits the shelves tomorrow so today we’re letting you see the collection come to life with our latest film shot as part of our lookbook. We teamed up with film makers Sam Hiscox and Jack Wells to capture model Stefania Ivanescu going about her day in our […]

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  • see-you-next-11
    13.8.2013

    See You Next Tuesday: Daily Dogs, Nandos Delivery and #YLIAL

    Welcome to this weeks latest instalment of See You Next Tuesday where the Lazy Oaf team fill you in on the things that have caught our eye or got us talking in the office over the past 7 days. This week we have been gazing at swimming dogs, ordering chicken from our beds and celebrating […]

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  • AUTUMN SECOND DROP 9
    12.8.2013

    Autumn ’13 Women’s Lookbook: Drop Two

    This week we are getting geared up to launch the second drop of our Autumn ’13 Women’s Collection so to give you an idea of what’s to come, today we’re showing you our brand new lookbook. The collection is designed for the tomboy who wears what she likes and doesn’t care what anyone thinks. Complimenting […]

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  • the oaf licence
    9.8.2013

    Welcome to The Oaf License

    To celebrate the launch of the second drop of our Women’s Autumn ’13 Collection and to highlight food and drink themed prints from our latest menswear range, on Thursday 15th August the Lazy Oaf team will be transforming our store into our very own Oaf License for one night only. Happening at our 2 Ganton […]

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  • KYLE-FORDE-4
    7.8.2013

    Meet the Model: Kyle Forde

    He is stealing the spotlight with his winning afro in our Autumn ’13 Lookbook and now we are letting you know a little bit more our latest menswear model Kyle Forde. We chatted to Kyle about his addiction to Reece’s Cups, his obsession with watching Grease (yes THE Grease) and his dream date with Jennifer […]

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  • SHARK-WEEK
    6.8.2013

    See You Next Tuesday: Shark Week Special

    Welcome to this weeks latest installment of See You Next Tuesday where the Lazy Oaf team fill you in on the things that have caught our eye or got us talking in the office over the past 7 days. To celebrate the arrival of Shark Week 2013 on the Discovery Channel, this week we’re dedicating […]

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  • BEHINDTHEBRAND
    5.8.2013

    Behind the Brand: Lazy Oaf for SBTV

    Late last month the Lazy Oaf studio had a visit from the boys at SBTV who joined us for a Behind the Brand interview with our founder Gemma Shiel for their latest episode of Style Britain. She gave them an insight into setting up Lazy Oaf, discussed her favourite things to design and revealed Lazy […]

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  • MEETTHEMODEL1
    1.8.2013

    Meet The Model: Taii Gordon

    She’s the face of our Autumn ’13 Drop 1 lookbook so today we are letting you know a bit more about the brains behind the beauty that is our latest model Taii Gordon. We got Taii to tell us about her love for cats, her hate for rats tails and her crush on Angelina Jolie. […]

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  • NYC-7
    31.7.2013

    On The Road: Capsule NYC

    Last week Lazy Oaf’s Shevone and Jake escaped London in favour of the bright lights, busy streets and big burgers of New York City to exhibit as part of the biannual men’s trade show Capsule. Aside from sharing our forthcoming collections with international buyers at the show, the pair dined out in delis, smoked fags […]

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  • WEEK 9
    30.7.2013

    See You Next Tuesday: Chicken Legs, Bunny Nails and Dog Parades

    Welcome to this weeks latest installment of See You Next Tuesday where the Lazy Oaf team fill you in on the things that have caught our eye or got us talking in the office over the past 7 days. This week we’ve been theorising Disney Pixar, picking at chickens and sitting front row at dog […]

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  • outfits2
    27.7.2013

    Arriba! It’s Autumn ’13

    On Thursday 25th July we launched the first drop of our Autumn 13 collection the only way we know how, with the best party yet at our Ganton Street Store. Golden bear face emblems watched on from our print inspired decor, as DJ’s Barely Legal and Murlo took us back to the old school providing […]

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  • MENS-VIDEO
    24.7.2013

    Autumn ’13 Men’s Video

    Our men’s Autumn ’13 collection is officially launching online and in store tomorrow so today we want to give you a final sneak peek of what’s to come with this video captured on the shoot of our latest men’s lookbook. The video was filmed by Luke Edom in VHS format giving a surreal and hazy […]

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  • SEE-YOU-NEXT-TUESDAY-8
    23.7.2013

    See You Next Tuesday: Kitties, Pickles and Kanye

    Welcome to this weeks latest installment of See You Next Tuesday where the Lazy Oaf team fill you in on the things that have caught our eye or got us talking in the office over the past 7 days. This week we’re purring over cats dressed as Hello Kitty, filling our faces with mega meat […]

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