SS16 edit with UK fashion blogger Erika Bowes

SS16 edit with UK fashion blogger Erika Bowes

The envy of Instagram, online muse Erika Bowes wears a lotta hats. Photographer / stylist / reporter / director, you name it she's ticked it. Riding the Tumblr wave aged just 14, we tapped the now 21 year old fashion blogger to hear how we can emulate her boyish girlish style...

So you were born in Hawaii? Yes, my mothers Japanese, father is British and I was born in Honolulu, the same hospital as Barack Obama! I'd be a completely different person if i'd grown up there, although I would love to be able to surf. How did you find your look ? I started thrifting when I was around 14, cutting pieces into skirts, crop tops or making oversized things into playsuits, experimenting with found silhouettes really helps as you find unique one off's that you havent seen on anyone else. And now you lean towards super relaxed shapes? Yeah I don’t ever buy tight body-hugging clothing! It's not that I don’t like my body, I just love to layer over-sized clothing because its so comfortable. I gravitate towards androgynous looks, but mix it up with girlie make-up and colourful accessories.

Is there one thing you kinda consider your trademark?

I guess at one point it was my silver hair? But hmmmmm right now not so sure! My followers probably notice more than I do. Anyone? Gender fluidity in fashion is such a talking point atm, any thoughts? I believe everyone should be able to be whoever and whatever they want! I really hate labels, having to put yourself into a box to explain yourself to someone is stupid. Agreed! So how can we achieve it too? Any key pieces we need? Haha yeah! You just need baggy trousers, jeans, flats, over-sized t-shirts, long line shirts and a huge jacket! Then maybe a cool choker or some metallics. What's the weirdest thing someones ever said to you online ? ‘YOUR BOOBS ARE THE REASON I WAKE UP EVERY MORNING THANK YOU BELOVED’ - anonymous, obviously. What accounts should we be following on Instagram?  Any recommendations? My friend Celine @celfridges, she's gorgeous and her style is sick! Also @giaxseo has amazing style! Favourite snapchat filter !? The one where it makes your lips super big, I cannot handle it. Was it fun to play with more colour and pattern on this shoot? Yeah, actually, i’ve been adding so much more colour into my wardrobe this season. I loved styling the Psycho Killer Shirt with the illustrated knife print, and also the pastel Frog Stripe Tee. When you’re offline how do you chill out? Reading, exercise, seeing friends, exhibitions, spending money! Complete this sentence “Not today, i’m busy ….” ...eating sushi. ------------------- Photographer : Laura McCluskey (shot on Pentax 67, special thanks to Labyrinth Photographics) Photographer Assistant : Holly Whitaker ------------------- Follow Erika on Insta and Snapchat @erikabowes, or shop her SS16 edit here.