This is How You Do It: Joe Iley

This season, we are turning the tables and asking you to tell us how you wear Lazy Oaf. So, we have hand picked a selection of our favourite bloggers and trend setters from far and wide and have asked them to show us how they wear our stuff. This week we are proud to present you with London's pro pizza pusher and literary genius, founder of Pizza Quest, Joe Iley. Joe wears the Pizza Sweatshirt, he also owns the Pizza Necklace. Photography by Nicholas Riley-Bentham

What's your name, where do you come from and what do you do?

Hello, I am Joe, I live in Stoke Newington and I eat an unhealthy amount of pizzas then (sort of) review them.

If the Lazy Oaf team were popping round your place for pizza, what type would you make us and why? Something a bit wacky and colourful I guess, you guys love that don’t you? Get some peppers on there, or a bit of pineapple if you’re OK with that, maybe finish it off with a light garnish of play-doh. But to be fair if you’re coming round mine you’ll eat what you’re given and I don’t want to hear any complaints.

When we think of pizzas, we are reminded of the Teenage Mutant Ninja Turtles. Which character do you feel you can most identify with?

Definitely Raphael. He had a pretty big impact on five year-old me. I’d go as far as to say without him I’d be about 80% less sarcastic. Also Leonardo was a self-righteous chump, Donatello was a nerd and Michelangelo was an idiot pothead, so it wasn’t exactly a hard race to win.

What is the worst ever pizza topping combination you have tried?

Fish is a tricky one. Recently I had a pizza that was buried under a mountain of tuna. I like tuna but not when I have to eat it with a shovel.

How would you rate the Lazy Oaf Pizza Sweatshirt & Necklace?

Obviously I’m going to be rather biased towards anything pizza based, so a jumper with pizzas on will always trump a pizzaless one. Same goes for the necklace. Maybe I’ll start stenciling pizzas onto my other clothes, or maybe not, that may be a symptom some kind of psychological disorder, I already get enough stick for being too pizza-minded.

Our verdict: This jumper was basically made with Joe's name on it! No one loves and writes about pizzas the way he does so we can't think of a more worthy wearer. And it sure looks good, particularly when accompanied by a Firezza Gourmet Special. We look forward to coming round yours for a pizza soon Joe and, for the record, we like anything with loads of meat (no fish), plenty of cheese and maybe a bit of Jalapeño thrown in.

Make sure you have a read of Joe's pizza reviews on his blog at http://pizza-quest.blogspot.com

Anyone else pining after pizza for dinner now?! Good bye new year detox diet, I never liked you anyway.