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Home / Story / Winter '13 Launch In Store

Winter '13 Launch In Store

Winter '13 Launch In Store
Posted 4th October 2013

Yesterday night we got the balloons out and beer flowing to invite all of you along to our London store to join us for the official launch of our complete Winter '13 Collection. We got the lovely nail artist Nails By Mets to decorate your nails with our new Lazy Oaf x Rad Nails nail wraps with designs including cats, sandwiches and slices of watermelon. The girls from Cookie D'oh made us some of their amazing biscuits inspired by our winter women's collection with designs including black hearts emblazoned with the F word and bright eyed cats faces to match our Kitty Titty top. DJ girl Siobhan Bell graced our ears with the perfect party playlist with highlights including Justin Timberlake and Major Lazer's Bubble Butts that temporarily turned the front of the store into a dance floor. Guests sipped on ice cold Saint Beer and took advantage of our 10% discount and free goodie bags featuring our brand new tote bag designs. WINTER-LAUNCH-1 We've gone cat crazy this season with the Kitty Titty Bralet, Kitty Passcase and Glitty Kitty Socks complimented with cat cookies. WINTER-LAUNCH-14 WINTER-LAUNCH-2 WINTER-LAUNCH-13 WINTER-LAUNCH-7 Siobhan teamed our Heartbreaker Shirt with the Mentally Ill Shorts. WINTER-LAUNCH-3 WINTER-LAUNCH-4 Meta kept in with the kitty theme wearing the Feline Fine Dress whilst doing your nails. WINTER-LAUNCH-16 WINTER-LAUNCH-8 Giorgio and James tried out our latest winter designs the Interfearance Mac Jacket and Love, Money and Pizza T-shirt. WINTER-LAUNCH-10 WINTER-LAUNCH-21 WINTER-LAUNCH-15 Some of our customers came along wearing their fave oaf outfits with the Touchy Crop Top and Bear Bobble Hat on the left and Sharks T-shirt & Ponies in Space Shirt on the right. WINTER-LAUNCH-9 The Lazy Oaf team wore our favourite winter designs with James in the Love, Money, Pizza T-shirt, Jerry in the Weirdo T-shirt & Black Heart Shorts, Faye in the Cat Fighter Jeans,  Emily picking the Weirdo Dress, Chris in the Snake and Dagger Sweatshirt and Dee wearing the Oaf Beater. WINTER-LAUNCH-20 WINTER-LAUNCH-17 WINTER-LAUNCH-19 Music maker Shadez The Misfit and our very own Winter lookbook and video model Lydia Graham both joined us for a drink. WINTER-LAUNCH-12 Happy shopper Amy was pleased with her many new purchases including the Kitty Boom Boom Bomber that she threw on for us to end the night.

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Lazy Oaf

Streetwear and Independent Fashion for Men and Women Lazy Oaf has been keeping it weird since 2001, with our unique take on streetwear and design. Based in our flagship boutique in the heart of London's Soho, our range of men's and women's clothing is irreverent, playful and is inspired by youth nostalgia and a sense of non-conformity.

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Our collections feature bold colours and graphic prints and include season-ready t-shirts, jumpers with unique graphics and illustrations, jackets in several styles and a selection of hats. The Lazy Oaf selection of men's and women's fashion and streetwear also includes an iconic range of trousers, skirts, dresses, shoes, shirts, shorts and accessories. Many of our pieces turn hand-drawn ilustrations into bold prints, with a collection of products that are unique, fun, and imbued with the Lazy Oaf sense of style.

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