Ecom Manager

Ecom Manager

Role: Ecom Manager

Contract: Full-time

Start Date: ASAP

Location: London

In 2001, Lazy Oaf was birthed into the world by Gemma Shiel, into a North London garage specifically, before taking its first tentative steps out in public at a market stall in Spitalfields alongside some old pornos because you know, sex sells?

Fast forward 20 years and we've survived floods, fires and a global pandemic. We have two stores in London and over a million strong community of loyal fans and customers from around the globe.

As a brand, Lazy Oaf celebrate the not normal in all of us. We have a wry sense of humour and we like to take risks and carve our own path. We do what feels right to us and don't march to anyone else's tune.

As we expand, we are looking for an Ecom Manager to look after the day to day running of our website and APP. This role will be focused on driving the digital trading whilst acting as our tech partner conduit ensuring we are technically functioning. Planning and prepping to launch campaigns and collections, overseeing the digital team and supporting the digital lead to execute the digital strategy. Working cross functionally to ensure we are looking our digital best and our community of customers are having the best experience.
We are looking to grow our digital team and you will be supporting the Digital lead in shaping and determining what that looks like and driving the recruitment process.


    • Working with the Digital Lead to execute the planned direction and digital strategy, driving the function towards those goals.

    • Working with digital on executing the objectives, goals, intentions and KPI's - Identifying how we measure ourselves and reporting on performance.

    • Plan and execute trading and promotional calendar, driving key ecommerce metrics for commercial success such as conversion goals, increased site traffic, engagement, customer retention and acquisition, improving average order values, and community and brand led objectives.

    • Daily management of a digital team, winning hearts and minds to build a well-managed, motivated and nurtured digital team. Coaching a team and ensuring the team is aligned to overall objectives.

    • Managing our Tech partners using your skills to project manage, build relationships, maintain communication and manage retainers and budgets.

    • Working with the Digital lead on the forecasted plan. Liaising with Buying and Merch on an inventory plan that is in line with forecast and launch calendars.

    • Working with Creative and the Brand Communications and Community departments to ensure all communications and creative are planned for, briefed on all asset and copy requirements and deliver into the digital function using the appropriate tools in ample time for development and use.

    • Working with Creative and BCC on shoot management, requirements for web ready imagery, product information, formats and editing.

    • Working with Creative and BCC to drive the alignment of the launch and communications planners/calendars. Working to increase and optimise consumer engagement activities across our digital channels.

    • Customer Experience: to support the customer service function and managers strategy. Monitoring key metrics to indicate performance levels, actioning improvements, using Zendesk effectively, tech requirements and actively seeking ways to improve on our key deliverables and objectives, response and resolution times. Maintaining best service, Keeping both the team and customer happy.

    • Management of the online product catalogue: uploading product, imagery, tagging, cross selling and ensuring they are launched effectively, accurately and on time.

    • Managing web site optimisation, technical and aesthetic, categories, navigation, performance and functionality to positively impact e commerce efforts.

    • Monitor and analyse our UX and customer journeys. Testing, reporting and proposing improvements where necessary.

    • Ensure the site is functioning well, anticipating required development and new functions to keep site accessible, and the user experience at its best.

    • Plan and Identify required site updates to improve site performance and functionality.

    • Site walks throughout the day to raise any potential issues – broken links, incorrect product descriptions, placement, imagery and general housekeeping

    • Homepage checks after any content changes over all platforms to ensure everything is correct.

    • Managing our external partners. Working on bugs fixes, briefing in and project managing required changes, updates or additional functionality.

    • Working with Digital Communications (digital marketing and Social Editor), helping to manage both our organic and paid digital marketing strategies and supporting the development of a plan for CRM and newsletter strategy to optimise a sense of community, customer engagement, retention, acquisition, driving new traffic, increasing conversion.

  • Ensuring the digital plans create opportunity to expand on brand education and storytelling and considers other brand wide objectives.


    • 4 + years within an Ecommerce role

    • Strong technical skills with an understanding of ecommerce management

    • Proficient in Microsoft Excel

    • Strong project management and prioritisation skills

    • High attention to detail and a strong communicator

    • Experience working within the fashion industry

    • Shopify experience

How to Apply:

Please send us an email telling us a bit about you and why Oaf, include your CV and any relevant links to with the subject title ‘Ecom Manager’.



We have an irreverent and wry sense of humour and take a sideways glance at life, celebrating the not-normal in all of us.


We are non-conformist, unconventional and brave and we trust our gut to tell us what's right for us. We dance to our own tune.


It’s at the heart of everything we do. It’s both what we are and our style of approach. We are born from creativity and it’s the beating heart of the brand.


We are a resilient independent female-led business with the freedom and conviction to carve our own path and dance to our own tune


We build and nurture our own creative culture, communities and network through collaboration


We are community conscious, supportive and representative both internally and externally. We are proud of our diverse workplace and do not discriminate based on gender, ethnicity, race or sexual orientation.


We limit our negative impact from concept through to launch on the environment and all those involved. We champion Social Responsibility, and we do no harm