Full-time Sales Assistant

Full-time Sales Assistant

Role: Sales Assistant

Contract: Full-time, including weekend work.

Start Date: ASAP

Location: London

In 2001, Lazy Oaf was birthed into the world by Gemma Shiel, into a North London garage specifically, before taking its first tentative steps out in public at a market stall in Spitalfields alongside some old pornos because you know, sex sells?

Fast forward 20 years and we've survived floods, fires and a global pandemic. We have two stores in London and over a million strong community of loyal fans and customers from around the globe.

As a brand, Lazy Oaf celebrate the not normal in all of us. We have a wry sense of humour and we like to take risks and carve our own path. We do what feels right to us and don't march to anyone else's tune.

Are you a big fan of everything Oaf and want to be part of our growing retail team?

We are looking for a reliable, outgoing person with flexible availability to join us at weekends in our two London stores in Shoreditch and Soho. 

You will be joining a diverse and energetic retail team of creative brand ambassadors who share our values and are just as comfortable styling looks and shelves and creating store content as they are interacting with customers.

To apply, email your CV to ganton@lazyoaf.com

The Ideal Candidate

This role is open to anyone no matter who you are. Over the last 20 years, we have created an inclusive brand that has resulted in a particularly diverse community of fans across the world. What we do resonates with many different people from many different backgrounds and that makes Lazy Oaf what we are today so we want our store and studio teams to reflect that. The below attributes are all you need to be the perfect candidate to join our team.

  • You are passionate about the brand and people
  • You have an outgoing personality and take pride in making each customer’s shopping experience memorable
  • You’re not afraid of the challenges presented in a fast-paced retail environment
  • You can make decisions and use common sense under pressure
  • You are IT literate (Excel) and familiar with the use of a Mac.
  • Interest in graphic design, illustration, fashion styling, and visual merchandising is a plus!


    • Be a Lazy Oaf Brand Ambassador
    • Educate customers on the brand, collections, and styles in store
    • Assist customers in finding the right item(s) for them
    • Visual merchandising support 
    • Stocktake support 
    • In-store content creation



We have an irreverent and wry sense of humour and take a sideways glance at life, celebrating the not-normal in all of us.


We are non-conformist, unconventional and brave and we trust our gut to tell us what's right for us. We dance to our own tune.


It’s at the heart of everything we do. It’s both what we are and our style of approach. We are born from creativity and it’s the beating heart of the brand.


We are a resilient independent female-led business with the freedom and conviction to carve our own path and dance to our own tune


We build and nurture our own creative culture, communities and network through collaboration


We are community conscious, supportive and representative both internally and externally. We are proud of our diverse workplace and do not discriminate based on gender, ethnicity, race or sexual orientation.


We limit our negative impact from concept through to launch on the environment and all those involved. We champion Social Responsibility, and we do no harm