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Home / Senior Brand & Marketing Manager

Senior Brand & Marketing Manager

Senior Brand & Marketing Manager

Role: Senior Brand & Marketing Manager

Reports to: Founder CEO

Contract: Full-time

Start Date: May 2023

Location: London

Founded by Gemma Shiel from a North London Garage in 2001, Lazy Oaf is a design-led lifestyle brand with a history of doing things our own way. What started with hand-printed T-shirts sold from a stall in East London has now become an established independent brand, with creativity, collaboration and community at its heart. Lazy Oaf is primarily a DTC brand with retail space in London.

 
We are looking for:

  • Will own how the brand retains and grows customers. 
  • Has proven experience and expertise in running 360 brand and marketing campaigns from strategy through to execution (including organic and paid social media, email marketing, influencer marketing, PR, events, e-commerce and more).
  • Has a natural skill for achieving customer connection through brand story-telling, whilst simultaneously understanding performance marketing benefits and objectives.
  • Will act as customer guardian and marketing expert in cross-functional conversations about product and business.  
  • Will collaborate closely with the creative team on content creation.
  • Will collaborate closely with the retail team on tactics to drive customers in-store.
  • Will be part of the senior management team who work cross-functionally to lead the business and company culture. 
  • Will manage a team responsible for brand marketing, performance marketing and e-commerce - leading, coaching and motivating them in line with brand values.
  • Will be responsible for managing the sales and marketing budget, and allocating resources effectively to achieve business goals. 
  • Is a strategic thinker with a passion for innovative solutions that drive customer engagement.
  • Has proven track record of creative and disruptive activations on limited budgets.
  • Is a proactive problem-solver who works to mitigate, manage and minimize challenges.
  • Understands how to drive reach, relevance, retention and revenue.

Requirements:

  • 8+ years of experience in brand and marketing management in the fashion industry.
  • Experience working with a direct-to-consumer brand. 
  • A strong digital-first mindset.
  • Proven track record of developing and executing successful 360 customer growth and retention campaigns across various sales and marketing channels.
  • Excellent communication, presentation, and interpersonal skills.
  • Strong analytical skills and the ability to use data and reporting to drive decisions.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Passion for fashion and a deep understanding of industry trends and consumer behaviour.

Hell Yeah! How do I apply?

If you think you tick all of the above boxes then we want to hear from you! We are likely to receive a lot of interest in this role. Please submit your C.V, a covering letter telling us why you are the right person for this job. Please send this info to Recruitment@lazyoaf.com with the subject title ‘Senior Brand & Marketing Manager’

OUR VALUES:

  • Creativity: we want creative marketing that captures and evolves our brand. 
  • Collaboration: we want Oafs who work collaboratively internally and externally.
  • Community: we want brand and marketing initiatives that foster community engagement.
  • Humour: we want to connect with our customers and community through our tone of voice.
  • Disruption: we want initiatives that disrupt traditional approaches.
  • DIY: we want Oafs who can get creative with resources. 

 

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Lazy Oaf

Streetwear and Independent Fashion for Men and Women Lazy Oaf has been keeping it weird since 2001, with our unique take on streetwear and design. Based in our flagship boutique in the heart of London's Soho, our range of men's and women's clothing is irreverent, playful and is inspired by youth nostalgia and a sense of non-conformity.

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Our collections feature bold colours and graphic prints and include season-ready t-shirts, jumpers with unique graphics and illustrations, jackets in several styles and a selection of hats. The Lazy Oaf selection of men's and women's fashion and streetwear also includes an iconic range of trousers, skirts, dresses, shoes, shirts, shorts and accessories. Many of our pieces turn hand-drawn ilustrations into bold prints, with a collection of products that are unique, fun, and imbued with the Lazy Oaf sense of style.

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Lazy Oaf provide worldwide shipping, and free delivery is available on orders over £95 within the UK.

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