Retail Store Manager – Lazy Oaf Soho

Retail Store Manager – Lazy Oaf Soho

Lazy Oaf is a London Born clothing label, creating streetwear collections that are creative, contemporary and not for everyone. The brand’s philosophy is to create product that connects and resonates with what we love and not trend driven. Our stores have become an integral part to a growing Oaf culture with fans and collectors eager to get their hands on the latest release or to just hang out and shoot the breeze.

We are now looking for an experienced Retail Manager to lead the continued growth and development of our existing store in London’s Soho.

In this role, you will be an integral part of our team who is actively looking to support the exciting growth of the brand and business, not only responsible as our lead in our Soho store but also part of our overall management team. We are looking for a manager who engages with us as a brand, relishes retail and the challenges it brings, gets their team excited, understands what great service looks like and builds connections with our customers to build on our store’s success.

Key Tasks;

  • Recruitment and training of store staff, nurturing our existing talent.
  • Financial accountability, managing payroll to sales budget, revenue and reporting.
  • Day to Day leadership and management, in store and as part of the Lazy Oaf management Team.
  • Customer Service, providing an inspiring lead, engaging with customers and establishing and delivering a clear retail customer service strategy.
  • Stock Management, creating retail buys, delivery organisation, stock room maintenance.
  • Health and Safety, maintain a safe and healthy work environment for staff and customers in line with our policies.
  • Store Accounting, creating forecasts and budgets, maintaining financial records, management reporting and product input when necessary.
  • Visual merchandising, ensuring the store Is on brand and maintained in line with the brand creative direction and guidelines.
  • Action key projects for stores look and feel in anticipation of collection launches and events.
  • Have your finger on the pulse with the local community, culture and have great taste in stores ‘killing it’ to ensure we are up to date and relevant in our activities.


  • Passion for the Lazy Oaf brand and its products
  • Minimum of 3 years experience in Retail Management, in the fashion industry
  • Affinity and understanding of the Lazy Oaf consumer(s) and brand
  • Pragmatic – ability to be both ‘hands on’ while also providing leadership
  • Experience of managing small team
  • Balanced skillset – this roll requires both a creative and operational skillset
  • Clear communicator – both verbally and in writing
  • Prior branded experience in a multi-channel environment advantageous (ecommerce, retail, wholesale)
  • Experience of retail in a similar location, and the typical customer base.
  • Strong IT literacy, including POS systems and Microsoft Excel
  • Ability to set priorities; meet tight deadlines in a rapidly changing environment
  • Approachable, team player.
  • Self-motivated and willing to work independently.

If this sounds like you then please get in touch ( with the following subject title Store Manager – Lazy Oaf Soho, be sure to email us a bit about you and your most recent CV detailing why you are the right Oaf for us.