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Home / Senior Fashion Designer

Senior Fashion Designer

Senior Fashion Designer

Role: Senior Designer

Contract: Full-time

Start Date: ASAP

Location: London



In 2001, Lazy Oaf was birthed into the world by Gemma Shiel, into a North London garage specifically, before taking its first tentative steps out in public at a market stall in Spitalfields alongside some old pornos because you know, sex sells?

Fast forward 20 years and we've survived floods, fires and a global pandemic. We have two stores in London and over a million strong community of loyal fans and customers from around the globe.

As a brand, Lazy Oaf celebrate the not normal in all of us. We have a wry sense of humour and we like to take risks and carve our own path. We do what feels right to us and don't march to anyone else's tune.

We are looking for a Senior Designer to lead our small in-house design team. Supporting our creative lead with the smooth running of the Oaf design function, ensuring we design all the Oaf Goodness alongside our brand objectives and creative direction. You will be working on various projects ranging from seasonal collections to collaborations which requires you to be directional, dynamic, versatile and a person who is organized beyond the sock drawer but also a creative wizard.

If you have an excellent creative eye and a passion for both men’s and women’s street wear and contemporary design, you have come to the right place ☺︎.

As an independent company we strive to be original and unparalleled, and are looking for a new team member who reflects this ethos.


Responsibilities:

  • Leading and Working with our small design team on all collections from concept, ideation, design through to production.

  • Supporting the creative Lead who overs see’s the creative direction across the design and creative teams.

  • Owning and responsible for the design process and the critical path, ensuring that projects run to deadlines and the team are inline and delivering to those goals.

  • Developing a design execution strategy and work flow/process that best delivers a strong and consistent look and feel to our collections and Oaf identity. This role requires you to find and drive these processes and manage timelines, planners and budget where necessary.

  • We like to take a collaborative approach to managing and getting the best from our teams. You will be working alongside the creative lead to nurture, coach and grow a collaborative, agile and creative way of working that encourages the team and their creative ideas.

  • Conduct inspiration research; create mood boards and other initial development for each season.

  • Working alongside the creative function to propose collection stories, part of the ideation process that extends through our brand story telling at product launch.

  • Working with our Buying and Merch team on range plan building and executing with final design.

  • Creating the design briefs, maintaining a collaborative work process to include constructive feedback and sign off points. Ensuring brief translations form a collection that would get our customers foaming at the mouth.

  • Working across categories such as Men’s wear, Women’s wear, life style product and accessories and whatever we can think of next!

  • Being an amazing designer, you live and breathe contemporary fashion, streetwear and youth culture and understand how Oaf interprets this.
  • Taking ownership of and Seeing the design process through, from ideas and concept, design, design and sample development.

  • Working with the product team to ensure Design packs / technical specs, details, trims, artworks are all complete, and help maintain correct and updated CADS and range sheets as and when needed.

  • Seeing product development from a design guardian perspective, Attending fit sessions, providing feedback and design edits where necessary.

  • Collaboration: managing external Creative network - relationships – outsourcing to creative talent, initiating external briefs, clear deliverables and manage efficiency, and delivery of required artwork on time.

  • A confident presenter.

  • Travelling to visit our suppliers overseas and on development / inspiration trips as and when it is safe to do so.




  • Requirements:

    • Understands the Lazy Oaf aesthetic and approach to design, and have an affinity with the brand. You need a good eye, dark humor, and an unhealthy fashion fixation, designing with impact and risk in mind, we like to push ourselves creatively and not be led by trends.

    • Has sound knowledge of fabrics, garment construction and an eye for colour.

    • Has a good eye for contemporary graphics and youth culture.

    • Experience in contemporary street wear across both Men’s and Women’s wear.

    • Is a hoarder of odd images found on socials and the internet for those 'just in case moments'.

    • Can work well under pressure, manage their time and can stick to strict deadlines, is adaptable and with the ability to coordinate multiple projects simultaneously.

    • Understands and work to the budget constraints of production and manufacturing.

    • A wiz in the Adobe creative suite.

    • Ability to work as part of a team as well as drive individual projects.

    • Confident in presenting back and communicating well to other members of the team.

    • Highly organised, self-motivated, competent and can use own initiative

    • 3-5 years in a similar role.

    • Leadership experience preferable



    Hell Yeah! How do I apply?
    If you think you tick all of the above boxes then we want to hear from you! We are likely to receive a lot of interest in this role. Please submit your C.V, a covering letter telling us why you are the right person for this job, a link to your digital portfolio and ALSO a mood board for a LAZY OAF unisex range AW21 (a project we have completed), and a little something you found on the internet, that you think we might enjoy and grabs our attention! Please send this info to design@lazyoaf.com with the subject title ‘Senior Designer’


    OUR VALUES:

    THE FUNNY SIDE

    We have an irreverent and wry sense of humour and take a sideways glance at life, celebrating the not-normal in all of us.

    BARREL OF RISKY

    We are non-conformist, unconventional and brave and we trust our gut to tell us what's right for us. We dance to our own tune.

    CREATIVITY

    It’s at the heart of everything we do. It’s both what we are and our style of approach. We are born from creativity and it’s the beating heart of the brand.

    INDEPENDENCE

    We are a resilient independent female-led business with the freedom and conviction to carve our own path and dance to our own tune

    COLLABORATION

    We build and nurture our own creative culture, communities and network through collaboration

    INCLUSIVITY

    We are community conscious, supportive and representative both internally and externally. We are proud of our diverse workplace and do not discriminate based on gender, ethnicity, race or sexual orientation.

    HA.P.P.P.Y (PEOPLE PRODUCT PLANET)

    We limit our negative impact from concept through to launch on the environment and all those involved. We champion Social Responsibility, and we do no harm

     

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    Lazy Oaf

    Streetwear and Independent Fashion for Men and Women Lazy Oaf has been keeping it weird since 2001, with our unique take on streetwear and design. Based in our flagship boutique in the heart of London's Soho, our range of men's and women's clothing is irreverent, playful and is inspired by youth nostalgia and a sense of non-conformity.

    ~

    Our collections feature bold colours and graphic prints and include season-ready t-shirts, jumpers with unique graphics and illustrations, jackets in several styles and a selection of hats. The Lazy Oaf selection of men's and women's fashion and streetwear also includes an iconic range of trousers, skirts, dresses, shoes, shirts, shorts and accessories. Many of our pieces turn hand-drawn ilustrations into bold prints, with a collection of products that are unique, fun, and imbued with the Lazy Oaf sense of style.

    ~

    Lazy Oaf provide worldwide shipping, and free delivery is available on orders over £75 within the UK.

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