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Our Happy Sad print is back. For SS22 we wanted to bring back our most-loved print in new, genderless utility styles, creating core pieces that make up our interpretation of a capsule wardrobe. These are our Monday to Sunday staples - ideal for those cba days, chipper as fuck days, and questioning the meaning of life days. To reflect this low-key, easy dressing mood, we took the overground out to Hackney Wick in East London with photographer Katie Silvester (@ktsilvester), who shot models Tyreece (@tyogbeide) and Leonora (_leonca) against the neighbourhood’s clean, industrial backdrops.
Our Happy Sad print is back. For SS22 we wanted to bring back our most-loved print in new, genderless utility styles, creating core pieces that make up our interpretation of a capsule wardrobe. These are our Monday to Sunday staples - ideal for those cba days, chipper as fuck days, and questioning the meaning of life days. To reflect this low-key, easy dressing mood, we took the overground out to Hackney Wick in East London with photographer Katie Silvester (@ktsilvester), who shot models Tyreece (@tyogbeide) and Leonora (_leonca) against the neighbourhood’s clean, industrial backdrops.
Featured items
Happy Sad Frill Tote
£35.00
Happy Sad Longline Puffer Coat
£175.00
Happy Sad Tie Front Top
£65.00
Happy Sad Pull On Trousers
£85.00
