
Let us take you through the interdimensional portal and behind the scenes of our Lucid Dreams collection, so you can understand the thoughts and feels that helped create it. The collection leans into our love of underground cultures, playing around with psychedelic vibes and trippy visuals.
It takes a village for us to bring these ideas out of our brains and into your wardrobes, and for the Lucid Dreams campaign we needed the best creative minds to bring the pieces to life.
First the ideas travel from moodboard to collection with our design team, then once each piece has been produced, our in-house Art Director, Meredith, sets the stage in our East London studio.
For this collection we roped in one of our favorite photographers, Laura Allard Fleischl, who perfectly captured the vibe of models Jack and his gold teeth, Hody with her mega long locks and the lovely Bliss. And this is the result...






Let us take you through the interdimensional portal and behind the scenes of our Lucid Dreams collection, so you can understand the thoughts and feels that helped create it. The collection leans into our love of underground cultures, playing around with psychedelic vibes and trippy visuals.
It takes a village for us to bring these ideas out of our brains and into your wardrobes, and for the Lucid Dreams campaign we needed the best creative minds to bring the pieces to life.
First the ideas travel from moodboard to collection with our design team, then once each piece has been produced, our in-house Art Director, Meredith, sets the stage in our East London studio.
For this collection we roped in one of our favorite photographers, Laura Allard Fleischl, who perfectly captured the vibe of models Jack and his gold teeth, Hody with her mega long locks and the lovely Bliss. And this is the result...




