AW12 Collection Launch in Store

AW12 Collection Launch in Store

Yesterday we celebrated the arrival of our AW12 collection by inviting friends and fans of the brand down to our launch party in our Fouberts Place Store. Guests were treated to our free magazines, Rekorderlig Cider, Popchips, Cyber Candy Bubblegum and a first pick at the new collection. Spot the midnight beast...

Our lookbook photographer Masha Mel checks out her snaps in our AW12 magazines.

Stefan Abingdon of The Midnight Beast came along to pick up his fave new T-shirts wearing the Bat Sleeve Sweatshirt.

Miss Fabienne is not in our bad books!

Graeme from Drapers Magazine.

Ibrahim from Teenbook Magazine with his blogging friend.

Stefan sampling the Patches T-shirt.

Jay Camelleri picked out the Pocket Patches Sweatshirt.

Maria Pizzeria came in her Stickers Cropped Shirt.

Ellie joined us in her Skull Crop from last season teamed with red creepers.

Millie wore the Happy Repeat Crop Shirt and her pal sported our Scribble Heart T-shirt.

We ended the night with an obligatory team photo featuring a hella lot of new designs. From left to right we have Alice in the Sheer Bat Crop, Aimee in the Stickers Slob, Gemma in the Skull Repeat Shirt, Jerry in the Kapow Bodycon Dress, Steph in the Stickers Shirt and then Zoe in her own sunflower dress. Thank you to everyone who came along, we had a top night hanging out with you all.