This is our most diverse girls collection to date with the Geo Skater Dress above being amongst the hottest new shapes.
Boys you're in for a right treat with a whole selection of new mens T-shirts and sweatshirts including this cartoon crazy design above.
The launch also marks the arrival of our latest range of knitted accessories including five bobble hats and two scarves.
The Hot Dog scarf above is definitely going to be a hot with any fellow fast food lovers. Plus we'll have new tote bags, could it really get any better?!
Our AW 11 Launch Party is happening as part of Vogue's Fashion Night Out taking over stores all across Carnaby Street and beyond. Please find out more about what's going on on in the area by visiting their site at http://fashions-night-out.vogue.co.uk.
You can RSVP to our launch party by visiting Facebook. See you there?