I Thought You Were Cool

23 Sep 2009

It is only a matter of days before you will all be able to get your hands on many pieces from our brand new collection, exciiiiiiiiiiiiiiiting! Today sees the launch of our online look book where you can be the first to have a sneaky glimpse of what's to come for Lazy Oaf this A/W. These photographs were shot by the Ã¼ber talented Bella Howard who has shoots with Topshop, i-D Magazine and Platform under her belt. May we also say a big thank you to our models Rosie Kay and Alex Wells from Premier,Â our favouritist make-up gal Scarlet Ellis and Beyond Retro who lent us their amazing selection of vintage attire. So whack on your favouirte tune, sit back and indulge in a leisurely look through the Lazy Oaf look book. Here are just a handful to get you going.

Rosie wears the All Hands Can Play T-shirt; Mint Green Calculator Watch and leather hat from Beyond Retro. Alex wears Rosy Bear Sweatshirt and Gemma's glasses. Wallpaper from Ebay.

Rosie wears Shipmate Sweatshirt Dress. Alex wears Lion T-shirt; Mickey Mouse Shirt and Leather Hat both from Beyond Retro.

Rosie wears Jungle Sweatshirt Dress in photo 1 and Pixie T-shirt; Alex's denim shorts and heart tights from Topshop in photo 2.

Both wear the Burger Sweatshirt. So who lives in a house like this you ask? All photos were shot in the magical world of our designer Gemma Shiel's toy-tastic home. The collection of toys in the last photos are courtesy of Lazy Oaf's Gemma (predominantly) and Jerry and her house mate Holly (thanks holz!) x