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Home / Story / SS12 Collection Preview

SS12 Collection Preview

SS12 Collection Preview
Posted 7th February 2012

With the first drop from our forthcoming SS12 collection hitting the site next week, today we're letting you see our latest look books to give you a taste of what's to come. This season we were super excited to work with photographer Bella Howard, bellahoward.co.uk who shot both our men's and women's collections. For this seasons girls collection we've mixed flower power prints with our favourite fruits to bring you our most colourful collection to date. Find bodycon skirts, crop tees, drop waists and our latest shape, the vest dress. Big thanks to Flashback Records on Essex Road who allowed us to capture some of this shoot amongst their never ending collection of records. See the complete girls look book here: www.lazyoaf.com/lookbook.php?sswomens2012 Our new men's collection sees pattern plenty short sleeved shirts taking centre stage accompanied by printed polo shirts, long sleeved tops and classic T-shirts. See the complete boys look book here: www.lazyoaf.com/lookbook.php?ssmens2012 This collection will officially launch in our Fouberts Place Store on Thursday 23rd February, more details will follow soon. Soooo, what have you go your eye on?

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Streetwear and Independent Fashion for Men and Women Lazy Oaf has been keeping it weird since 2001, with our unique take on streetwear and design. Based in our flagship boutique in the heart of London's Soho, our range of men's and women's clothing is irreverent, playful and is inspired by youth nostalgia and a sense of non-conformity.

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Our collections feature bold colours and graphic prints and include season-ready t-shirts, jumpers with unique graphics and illustrations, jackets in several styles and a selection of hats. The Lazy Oaf selection of men's and women's fashion and streetwear also includes an iconic range of trousers, skirts, dresses, shoes, shirts, shorts and accessories. Many of our pieces turn hand-drawn ilustrations into bold prints, with a collection of products that are unique, fun, and imbued with the Lazy Oaf sense of style.

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