If you didn't know already, tomorrow marks the official launch of our Summer Collection both online and in store (find out more here) so today we're giving you a first glimpse at our brand new lookbooks. First off we have our men's summer lookbook - for this we teamed up with Philadelphia based photographer Bobby Whigham to capture this colourful collection amongst the busy streets of Soho, New York. Bold and bright on a primary colour palette, our men's summer range is the most vibrant to date. We have played around with paneling on our T-shirts with placement prints and contrasting coloured sleeves and pockets. Surfs up with our summer prints including illustrated sharks, surfer dude ducks and riding waves. Photography: Bobby Whigham; Photography Assistant: Katie McCurdy; Make-up Artist: Dana Boyer; Model: Mickey Ayoub; Styling: Shevone & Jerry from Lazy Oaf and Steven Windenberg. View the complete lookbook here.Local Only T-shirt with Mo Green Cap and Snazarama Socks. Space Pink Wash T-shirt. Lemons T-shirt with Eyeball Cap and Pineapple Socks. Bouncy Balls Shirt.
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