Staff Only: Q&A with Dayna

We give you an insight into members of the Oaf family, our team members tell us what they do, what they are into and not so into.

Meet Dayna, our customer service extraordinaire with a penchant for pole dancing. Dayna started life at Oaf as assistant manager of our Ganton street store 6 years ago before joining us in Oaf HQ. Need any help with your order and general Oaf Expertise? Dayna's your go-to. (and no, she's not a bot) We caught up with Dayna to learn a little bit more about her guilty pleasures and get some tips on being a bit more zen, read on to find out more...

Introduce yourself...

I’m Dayna, I’m a Capricorn and you can usually find me dancing and cycling around SE London

How long have you worked at Oaf?

I’ve been at Oaf for 6 years, I started working as the assistant manager in the Soho Store and after a year I moved into the office, now I'm part of the furniture

Describe yourself in 3 words

Patient, Grounded, Content

What’s your favourite Oaf piece, ever?

The Lazy Oaf total mess shirt! I wore it to death

Staff Only: Q&A with Dayna

What’s the first thing you’d do if you were Prime Minister for a day?

Sage the office & give all key workers a pay increase

What fact about you would surprise us?

I was born on Christmas day

If you could go anywhere in the world, where would you go?

I’d like to hang out in the Caribbean and hop around the islands, dancing and eating amazing food for a while

Do you have a party trick?

No :(

If you could swap lives with one person for a day, who would you pick?

Obviously Solange, imagine being that cool and unbothered for a day

What’s on your Lockdown #3 playlist?

Syd - getting late is on repeat
Girl Ultra - fuckhim
Solange - Weary

What’s your favourite song to sing in the shower?

I prefer to practice twerking in the shower

If you were an emoji, which one would you be?


What’s the strangest thing you own?

A pole in my bedroom, you can watch me dance around it at @softnflo

Staff Only: Q&A with Dayna

Who would be in your dream isolation-bubble?

Yung polemaster, Meg thee Stallion & Nadyia Hussain so I’d become a pole dance twerking baking baddie in no time.

What are you most looking forward to this year?

I’m busy creating my dream life and each year it just gets better so i'm excited to see what 2021 has in store, oh and dancing on an actual dancefloor :)

What’s your favourite way to relax?

Blasting my favourite playlist and creating new shapes on my Pole, it’s been my life line during lockdown

Describe a typical day in your life…

An early start, lots of movement, incense, endless cups of tea … maybe a dessert or two

Blasting my favourite playlist and creating new shapes on my Pole, it’s been my lifeline during lockdown

What’s your favourite show to binge watch?


Who was your childhood celebrity crush?

Little Bow Wow, I had a folder of photos of him saved to my desktop

Most iconic Soap Opera baddie TV villain?

Steve Owen killing Saskia with an ashtray has haunted me for life

Favourite reality show?

Singapore Social was so good, I hope they release more seasons.

What’s your guilty pleasure?

The movie Eat, Pray, Love.

Staff Only: Q&A with Dayna

Whats your favourite...

Book - Period Power recently changed my relationship with my menstrual cycle

Podcast - Say Your Mind podcast!

Place - Italdo bakery in Tulum, it’s like Wonka's chocolate factory full of cakes and pastries

Movie - ermmmm can I say Eat Pray Love again?

What are the best bits about being at Oaf?

It’s the female led business full of super creative, supportive people for me

What are you most excited about dropping next from Oaf?

Summer drop two is so cute, I love the colour palette its so fresh

What would be your dream Oaf collaboration?

I’d love to see a swim or underwear collab with Marieyat

Any last words?

Explore your purpose, you owe it to yourself!