In The Spotlight: I Like It What Is It?

With Christmas on its way and plenty of new products up on our website, over the next few weeks members of the Lazy Oaf team are going to review some of our favourite things that could end up under your tree this December. For our third week, today our Menswear Press & Marketing Coordinator James looks at 'I Like It What Is It?', a book of 30 detachable posters by Anthony Burrill. I first stumbled across Anthony Burrill's work when I noticed his bold posters at the Designs Of The Year exhibition in the Design Museum earlier this year and after being immediately drawn to the bright colours and bold lettering I became a fan.  The book itself acts as a poster book in which you can easily detach whatever page you wish for your very own Anthony Burrill poster (many of which have been reworked especially for the book). The problem I usually have with the concept behind 'poster books' is the lack of quality when it comes to actually utilizing a page you want. Thankfully that isn't an issue with this book, each page is printed on 355 x 277mm board with the reverse of each poster featuring a write up from Patrick Burgoyne, which gives a great insight in to each individual project. A Practice For Everyday Life were behind the design of the book and credit should be given to them for creating something that is both easy to read and easy to interact with. The bonus sticker pages are also a great touch. Check out the film at the bottom of this post, shot by Andrew Telling, Burrill gives a deeper insight into the thought process behind creating this great item!