After weeks of pimping, panicking and preparing, the
Lazy Oaf âPimp My Pumpâ exhibition finally launched
last Thursday, and it seems all that hard work paid
We invited 30 of our favourite doodlers, drawers and
crafters to customise a pair of canvas pumps, and WOW!
What a spectacular collection of pimped pumps we
received! From classic doodles to a pair of specially
knitted pair of pumps, and not forgetting the eye
catching feather heavy road kill plimsolls, once all
on display they really were enough to make you start
shaking with excitement, and want to try them all on
We took a quick pic of them all lined up before we packed them up for the exhib!
Days before the launch night, having only had about 6
pairs of pumps returned, I began to wonder whether all
these arty people had eloped with our pumps, never to
be heard of again. I managed to control the frequent
panic attacks by consuming my body weight in
Nutrageous choccy bars and hula hoops, and by the
afternoon of the launch, nearly all pumps were back (I
was also 3 stone heavier).
Meanwhile, Gemma was having her own personal freak
outs over whether anyone would come, while cleverly
controlling outbursts with cheese, onion and gherkin
sandwiches. We neednât have worried about this, as we
were soon receiving on average 7 RSVPs a minute, and
soon had a guest list the length of 12 pimps lying
down. We probably should have worried about Gemâs
excessive gherkin intake thoughâ¦
The day of the launch all seemed to be going as
smoothly as could be expected- the gigantic felt
plimsolls we had made were looking fab, along with the
ginormous PUMP lettering that had been carefully
created by the lovely Holly and Tom. We had managed
to raid the crazy Shoreditch shoe shops for their
empty shoe boxes to act as plinths, and after a small
glitch where the nails wouldnât go into the wall, it
all began to look rather wonderful.
Then horror of all horrors, an hour and a half before
opening, I got a phone call to say Brotherâs Cider
could not deliver the 240 bottles we were expecting.
After blinking back the tears, Papa Oaf came to the
rescue with mucho beers and we were back on track.
Phew! For the sensible non-drinkers Innocent had
kindly donated 2 crates of delicious smoothies for the
event, which was happily glugged!
By 6.30 the doors were open, and the exhibition
quickly filled up to the point where you couldnât
actually move. The pumps were attracting many
admiring looks, and it was fab to finally meet the
artists, although with mouthfuls of cupcake and yellow
bellied jelly snakes, intelligent conversation proved
By 10pm, people started to filter out, and pizza began
to filter in for all the hard working Oafettes.
So, all in all a great success, and while the exhibition
stays open in Kingly Street, London until this Sunday,
we look forward to seeing those pumps hot footing it
around Europe and other UK destinationsâ¦ Next stop
If you fancy pimpin your own pumps, we have some available to buy online, check them out in the shop!
Big Thanks to all of those that got involved! and mega thanks to Zoe, Katie, Sarah, Holly, Tom, Gill, Shevonne and Rebecca, you all rocked.