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    Behind the Brand: Lazy Oaf for SBTV

    05 Aug 2013
    Behind the Brand: Lazy Oaf for SBTV

    Late last month the Lazy Oaf studio had a visit from the boys at SBTV who joined us for a Behind the Brand interview with our founder Gemma Shiel for their latest episode of Style Britain. She gave them an insight into setting up Lazy Oaf, discussed her favourite things to design and revealed Lazy Oaf's next big collaboration collection. Make sure you watch the whole thing to find out what that will be... Gemma is also wearing our Pom Pom Shirt which will be available online towards the end of next week. Filmed by SBTV Fashion; Soundtrack: She Likes to Fight by Four Tet.

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